Google Ads vs. SEO, where should you spend first?
Google Ads buys demand instantly; SEO builds an asset that compounds. The honest comparison for service businesses, and why the best answer is usually both.
Read The Prime Marketing Blog
Marketing insights for operators who are done guessing.
No vanity metrics, no theatre. Just what actually moves revenue for $1M–$10M service businesses: Google Ads, SEO, content, and conversion, written by the firm that installs them as one managed system.
Website speed and Core Web Vitals: why slow sites lose revenue
A slow website costs you conversions, ad performance, and rankings at once. What Core Web Vitals are and the highest-impact ways to make your site fast.
ReadHow to rank in the Google Map Pack (local 3-pack)
The Map Pack captures most local clicks. What decides who lands there (proximity, relevance, prominence) and the levers you can control to get in.
ReadGoogle Local Service Ads (LSAs): the 2026 guide for contractors
Local Service Ads sit above everything, charge per lead, and carry the Google Guaranteed badge. How they work, how ranking is decided, and how to win in 2026.
ReadThe only 5 marketing metrics that predict revenue
Impressions, reach, and engagement don't pay your team. The five marketing metrics that actually predict revenue, and the vanity metrics to stop reporting.
ReadYour website is leaking leads: 9 conversion killers to fix first
Most service-business websites quietly lose most visitors to a handful of fixable problems. The nine most common conversion killers, and how to fix each fast.
ReadGenerative Engine Optimization: getting cited by ChatGPT and AI search
Search is shifting from links to AI answers. How your business gets cited in ChatGPT, Perplexity, and Google AI Overviews: the practical 2026 GEO playbook.
ReadWhy your cost per lead is too high, and how to fix it
High cost per lead is almost never a bidding problem. The real causes (broad targeting, weak intent, and a leaking landing page) and the fixes that work.
ReadGoogle Business Profile: the 60% of leads you're leaving on the table
For most service businesses, the Google Business Profile out-produces the website. The 2026 checklist to turn yours into your best lead source.
Read