Negative keywords: the highest-ROI 30 minutes in your Google Ads account
One in four Google Ads accounts has never added a single negative keyword. Here's the wasted spend that creates, and how to fix it in one sitting.
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Paid Acquisition
Google Ads, Local Service Ads, and Meta for service businesses: engineering paid demand that produces qualified leads at a cost per lead you can defend.
Retargeting ads for service businesses: recovering the leads you already paid for
Even a decent service-business site only converts 2 to 4% of visitors when traffic lands on a general page. Retargeting is how you get a second shot at the rest, without paying for a new click.
ReadMeta Ads for high-ticket home services, when they actually work
Google captures demand; Meta creates it. When Facebook and Instagram ads work for high-ticket home services, and when they just burn budget.
ReadGoogle Ads vs. SEO, where should you spend first?
Google Ads buys demand instantly; SEO builds an asset that compounds. The honest comparison for service businesses, and why the best answer is usually both.
ReadGoogle Local Service Ads (LSAs): the 2026 guide for contractors
Local Service Ads sit above everything, charge per lead, and carry the Google Guaranteed badge. How they work, how ranking is decided, and how to win in 2026.
ReadWhy your cost per lead is too high, and how to fix it
High cost per lead is almost never a bidding problem. The real causes (broad targeting, weak intent, and a leaking landing page) and the fixes that work.
ReadGoogle Ads for service businesses: the complete 2026 playbook
How $1M–$10M service businesses should structure, target, and measure Google Ads in 2026: from campaign architecture to the metrics that predict revenue.
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